The Frame
Make your own TV
* Actual product may differ from image shown. Please see our product gallery.
Enjoy what’s on with less reflection
Matte Display
You can enjoy what’s on the screen clearly and feel the textures of art the way it’s meant to be. Enjoy The art as the art, the TV as the TV.
Designed to look like a slim picture frame
Modern Frame Design
The elegant, modern design blends flawlessly to elevate your home décor.
Customize to your style
Customizable Frame
The Frame offers a choice of customizable bezels in a variety of colors. Pick the ideal frame for your space, taste, or artwork — magnets make it simple to attach and detach for a different style.
When The Frame is off, the arts are displayed
Art Mode
Transform The Frame into art when you’re not watching TV. You’ll love watching the beautiful works of art on The Frame.
Design
Art
World famous galleries in your living room
Art Store
Choose from over 1,600 works of art from globally renowned institutions on Art Store. Art Store gives you access from beloved classics to modern marvels to stunning photography.
* Art Store subscription required to access full selection. Fees apply to subscription service.
** Art pieces in the Art Store are subject to change without prior notice.
*** The Art Store may not be available in some countries.
Picture
See the world in QLED Technology
100%” Color Volume with Quantum Dot
Samsung’s Quantum Dot technology delivers 100%” color volume, so you see incredibly realistic color that preserves rich detail and texture — even at wide angles.
* 100%” color volume measured to DCI-P3 standard, certified by VDE.
Smart
Sound
Virtual sound that tracks the action
Object Tracking Sound Lite (OTS Lite)
A 3D surround sound with our virtual top channel audio will fully immerse you in the audio experience.
