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Samsung 43″ 2022 The Serif 4K UHD Smart TV – QA43LS01BAK

Original price was: R9,999.00.Current price is: R9,499.00.

1 in stock

Unconditionally Beautiful

Designed for every place, at every moment, from every angle

Unconditionally Beautiful

* Actual product may differ from image shown. Please see our product gallery.

Top 4 Features

360 All round design

Beautiful from every angle

Matte Display

Enjoy what’s on, not the reflections

Detachable Stand

Beautiful anywhere, on the shelf or on the floor.

QLED Technology

Bring more than a billion colors to life

Your home, unlimited possibility

360 All Round Design

Enjoy the view of your TV from all angles—and we don’t just mean the display. The Serif looks beautiful from front to back, side to side, and can decorate just about anywhere you put it. Let The Serif elegantly symphonize with your space.

Minimal glare, maximum joy

Matte Display

The Matte Display drastically reduces light reflections on The Serif so you can fully enjoy what you’re watching.

Beautiful in every place

Detachable stand

Place The Serif literally anywhere in the room. The Detachable Stand gives you the option to remove the legs and move it around from room to room, making it all the more versatile.

Beautiful in every place

See the world in QLED Technology

100% Color Volume & HDR 10+

Samsung’s Quantum Dot technology uses nano-sized Quantum Dots to produce 100% Color Volume to give you realistic visuals even if the scene may be overly bright or dark. HDR 10+ analyzes each scene frame by frame to adjust the brightness level for optimal portrayal.

* QLED have received verification from world-class testing and certification association, Verband Deutscher Elektrotechniker (VDE), for its ability to produce 100 percent color volume.
** QLED : Samsung QLED is Quantum dot based TV.
*** 100% color volume measured to DCI-P3 standard, certified by VDE.
**** Compatibility with all HDR content is not guaranteed.
***** The range of HDR claims luminance based on internal testing standards and is subject to change according to viewing environment or specific conditions.

See the world in QLED Technology

Serif Design

By Ronan & Erwan Bouroullec

By Ronan & Erwan Bouroullec

‘I’ Shape Design

The iconic “I” shape of The Serif, designed by Ronan & Erwan Bouroullec, turns it into a statement piece in a way that no other TV can.

Ambient Mode

Enjoy every moment with The Serif

Ambient Mode+

Instead of keeping The Serif blank and black when it’s switched off, do more with your TV like displaying the day’s weather, headlines, your pictures and more.


Mirror your mobile device

Mirror your mobile device

Mobile Mirroring

Stream content straight from your phone, with SmartThings app for Android and iOS, or AirPlay for Apple devices.

* This service only works when TV and mobile are turned on.
** Requires installation of the SmartThings app.
*** Apple and AirPlay are trademarks of Apple Inc., registered in the U.S. and other countries. AirPlay requires iOS 12.3 or later, or macOS 10.14.5 or later.
**** Apple AirPlay may not be supported depending on the model or geographical area.


Simple connectivity

Simple connectivity


When you need some music, just place your mobile device on top of The Serif. Now you can stream music from your mobile on The Serif.

* Compatible devices only.


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