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Samsung Bespoke AI 12KG Front Loader, with Eco bubble™ – WW12BB944DGBFA

Original price was: R16,999.00.Current price is: R14,999.00.

Samsung Bespoke AI 12KG Front Loader, with Eco bubble™
Model: WW12BB944DGBFA

  • AI Ecobubble™
  • AI Wash
  • BESPOKE design with SpaceMax™
  • Digital Inverter Motor – 20 year warranty

1 in stock

Wash more intelligently

WW9400B is installed in the laundry room.

Smart, gentle washing

AI Ecobubble™

Enjoy more effective washing with AI Ecobubble™*. It creates bubbles that remove 24%** more soil even at low temperatures, saving 70% energy** and ensuring 45.5% better fabric care***. It also detects the fabric type and optimizes the amount of bubbles, washing time, temperature and spin speed.

Bubbles are formed through the bubble holes within the washing machine’s drum. The bubble generation optimizes for each load* and is formed in different amounts depending on the type of textile. AI Ecobubble™ helps up to 70% energy saving**, up to 24% better soil removal** and up to 45.5% better fabric care***.

* AI Ecobubble is only activated when specific courses are selected, including Cotton, Synthetics and AI Wash with loads less than 2kg.
** Tested in accordance with IEC 60456-2010 / 4kg Wash Load / Super Eco Wash cold (WF80F5E5U4W) vs. Cotton 40°C without Ecobubble (WF0702WKU). Individual results may vary.
*** Based on the Performance Lab Test report by Springboard Engineering on EMPA strips, comparing a normal detergent solution and bubble technology without mechanical action, tested on polyester fabric. Individual results may vary.

Optimized cleaning

AI Wash

Wash clothes thoroughly*, but gently with less water and detergent**. AI Wash uses advanced sensing to detect the weight and softness of the fabric and continually monitor the level of soiling. It then intelligently optimizes the water and detergent and the soaking, rinsing and spinning times.

* Based on an AI-created algorithm. Actual results may vary depending on individual use.
** AI Wash holds detergent for up to 1 month’s washing, based on the average of 4 loads per week. May vary depending on the washing load and settings.

Stylishly larger

BESPOKE design with SpaceMax™

Enhance your home and wash larger loads with a huge 12kg capacity in a standard 600mm cabinet. A simple and flat design blends seamlessly with modern interiors and kitchen furniture. SpaceMax™ technology also creates more space inside, so you can wash more, including big items like comforters.

Stylishly larger

Save more with eco-conscious washing

A 10% Extra Energy Saving

Wash clothes for less and reduce your carbon footprint. Samsung’s range of washing machines includes models that offer -10% energy efficiency*. Their advanced technologies intelligently optimize the washing performance and reduce the wash time and energy use. And they have a 20 year warranty.

Samsung’s range of washing machines includes models that save 10% extra energy.

* Applicable models only

Smart energy savings

SmartThings AI Energy Mode

Monitor and reduce your washer’s energy use.AI Energy mode* lets you easily check power consumption and estimates your electricity bill.For courses that operate in AI Energy mode**it reduces energy use by up to 70%***using Ecobubble™ to wash using cool water instead of warm and extra cycle time.

* Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
** Can be applied when the selected washing temperature is 20 ~ 40°C.
*** Based on internal testing on the WW11BB944AGB model in normal usage conditions. Results: Power consumption without AI Energy Mode = 0.539 KWh. Power consumption with AI Energy Mode = 0.145 KWh. Results may vary depending on the actual usage conditions.

Half the wash time


Spend much less time washing. When activated, QuickDrive™ reduces the washing time by 50%*. Unique Q-Bubble™ technology combines dynamic drum rotation with additional water shots to create more abundant and powerful bubbles. So detergent penetrates faster and washes quickly and gently.

* Tested in accordance with IEC 60456-2010 / Cotton (40℃, Half load) with Quick drive. vs. Individual results may vary.

Intelligent washing

AI Control

Wash laundry easily and effectively with AI Control. It personalizes washing by remembering your habits, suggesting cycles* and displaying timely information. The SmartThings App** offers advice on cycles, planning and troubleshooting. And it selects the ideal drying course for a wash cycle***.

The AI washer’s control panel displays the Cycle suggestion, Habits learning, Informative display and guide.

  • * Messages with cycle suggestions are displayed on a smartphone App.
    ** Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
    *** Auto Cycle Link is only available when both the washer and dryer have AI Control and Wi-Fi connected.
Top view of the Auto Dispenser. Icons next describe automation, calibration, sensing and flexible use features. WW9400B notifies you when the detergent runs out. 1. Liquid Detergent and 2. Fabric Softener, Liquid Detergent prints on the dispenser are highlighted.

Optimized detergent

Auto Dispense

Get the best washing results* with less waste and effort. Auto Dispense automatically dispenses the right amount of detergent and fabric softener for each load. It has separate compartments for each, although both can be used for detergent, so there is no need to refill it after every wash**.

* Actual results may vary depending on individual use.
** Auto Dispense holds detergent for up to 1 month’s washing, based on 2~3 washes per week (5kg load/standard usage). May vary depending on the washing load and settings.
The ‘Less Microfiber cycle' course reduces microplastics by up to 54%. This is to prevent ocean pollution.

Microplastic reducing washing machine

Less Microfiber cycle

Samsung, Ocean Wise Plastics Lab and Patagonia are together finding solutions to the microfiber shedding problem. Samsung’s specially designed laundry cycle reduces up to 54% of the microfleece release. This is just the first step toward healthier oceans.

* Tested with 2kg load of 100% polyester hoodies, comparing Synthetics cycle on Samsung Conventional model WW4000T and the Less Microfiber cycle on WW7000B. The results may be different depending on the clothes and environment. Tested by the Ocean Wise Plastics Lab.
Towels and doll is in the drum and washing takes 39 minutes with the powerful speed spray.

Wash in 39 minutes

Super Speed

Cut your daily laundry time and get clothes thoroughly clean. Super Speed washes a load in just 39 minutes*. QuickDrive™ saves time by moving clothes dynamically, while Ecobubble™ ensures powerful cleaning. The rinsing time is shortened using Speed Spray and it accelerates the spin speed.

* Based on using Super Speed at the default settings with a 5kg load. For best results, loading the washing machine up to half of the maximum washing capacity is recommended.
Steam is dispersed inside the washing machine and soak clothes in the drum.

Sanitize clothes

Hygiene Steam

Give clothes a deep and hygienic clean. Hygiene Steam releases steam from the bottom of the drum. It removes ingrained grime and 99.9% of bacteria* and inactivate allergens derived from house dust mites**. Hygiene Steam cycle reduce exposure house dust mite, cat, dog, grass pollen and fungi***.

* Based on the Intertek test report for the Hygiene steam course. Removes 99.9% of Staphylococcus aureus and Escherichia coli. Individual results may vary.
** Based on the Intertek test report for the Hygiene steam course.
*** Based on The British Allergy Foundation (BAF) test report for the Hygiene Steam course, Allergy UK considers that this product will, in proper use, reduce exposure house dust mite, cat, dog, grass pollen and fungi.
The washer motor with digital inverter technology gives a 20-year warranty.

Durable & efficient

Digital Inverter Technology

Enjoy superior efficiency, less noise and a long-lasting performance. Digital Inverter Technology utilizes strong magnets for a quieter* and powerful performance, but uses less energy than Universal Motor. It also offers the industry’s longest durability** and warranty of 20 years*** on the motor.

* Generally, the level of noise reduction is 5dBA and 3dBA for the washing and spinning cycles respectively. The data is based on ERP label, F500 8kg 1400rpm WF80F5E5P4W with a Digital Inverter Motor and Vistula 8kg 1400rpm WF1804WPC with a Universal Motor.
** Awarded a 23 year durability certification by the Association for Electrical, Electronic & Information Technologies in Germany (Verband Deutscher Elektrotechniker – VDE). Actual lifespan may vary depending on the usage circumstances.
*** As at May 2022. The 20 year parts warranty is only applicable to the inverter motor.
Tempered Glass Door of washing machine with a view of the inside. The Icon shows strong and durability.

Look good for longer

Tempered Glass Door

Make sure your washing machine stays looking good for longer, even if its Tempered Glass Door is frequently opened and touched. The strong and durable tempered glass is less likely to break or scratch compared to a plastic door. It also provides an elegant look and makes it easy to see inside.

Do the SmartThings

SmartThings Home

Enjoy personalized, efficient and hassle-free washing using the SmartThings App*.By analyzing your washing patterns**,‘Clothing Care’ offers tailored cycle recommendations*** and tips.‘Energy’ helps manage your energy use holistically.‘Home Care’ keeps the washer in the optimal condition

* Available on Android and iOS devices. A Wi-Fi connection and a Samsung account are required.
** Stores user data, preferences and usage patterns to suggest the most useful options
*** The user will be solely responsible for any consequence(s) that may result, including but not limited to any damage or harm caused by incorrect information provided by the user.

How to measure

Width 600mm, height 850mm, depth 600mm, depth with door open 1080mm.

Washing Capacity

  • Washing Capacity (kg)12.0 kg


  • Body colorBlack Caviar
  • DoorTempered Glass Door
  • Panel DisplayAI Control


  • AI ControlYes
  • AI WashYes
  • AI EcoBubbleYes
  • QuickDriveYes
  • Auto DispenseYes
  • Bubble SoakYes
  • Bubble technologyYes
  • Child LockYes
  • Delay EndYes
  • Drum Clean+Yes
  • Drum typeSwirl Drum
  • Eco BubbleYes
  • IntensiveYes
  • Language SettingYes
  • MotorDIT
  • My CycleYes
  • Pre WashYes
  • Smart ControlYes
  • Smart ThingsYes
  • SpeedSpray™Yes
  • Spin Speed1400 rpm
  • StayClean DrawerYes
  • SteamYes
  • Super SpeedYes


  • AI WashYes
  • Super SpeedYes
  • 15′ Quick WashYes
  • Active WearYes
  • Baby CareYes
  • BeddingYes
  • Cloudy DayYes
  • CottonYes
  • ColorsYes
  • DelicatesYes
  • Drain/SpinYes
  • Drum Clean+Yes
  • E CottonYes
  • Hygiene SteamYes
  • JeansYes
  • Less MicrofiberYes
  • OutdoorYes
  • Rinse + SpinYes
  • ShirtsYes
  • Silent WashYes
  • Super Eco WashYes
  • SyntheticsYes
  • TowelsYes
  • WoolYes

Physical specification

  • Net Dimension (W x H x D)600 x 850 x 695 mm
  • Net Weight80 kg
  • Gross Dimension (W x H x D)670 x 890 x 774 mm
  • Gross Weight82 kg


  • WiFi EmbeddedYes

App Connectivity

  • SmartThings App SupportYes


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